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Top 11 Reasons I’m Looking Forward to SCIP 2010

The Society of Competitive Intelligence Professionals 2010 International Annual Conference & Exhibition will be held March 9 – 12 in Washington, DC.  Here are my top 11 reasons I’m looking forward to the conference…

11.  Welcoming my fellow CI professionals to my city.  Washington has much to offer from the well-known landmarks of the federal cIty to the neighborhood eateries known best by the locals.

10. Watching the back-channel discussion of the conference and programs with the #scip2010 hash tag on Twitter.

9. “The Death of the CI Professional: The Changing Paradigm for Competitive Intelligence Functions and Practitioners” with Ken Sawka of Outward Insights.  Our profession is most definitely at a crossroads, and I’m looking forward to hearing Ken’s analysis of our possible futures.

8. “Using Competitive Insights to Help Develop and Implement Corporate Strategy” with Dale Fehringer of Inkwell Productions and Melanie Wing of Whirlpool.  To remain relevant, CI professionals must raise our strategy game.

7. “Say It and Sit Down: The 20/20 Communication Technique” with Judy Leavitt of Rockwell Collins.  Intelligence that cannot be communicated is not intelligence, and we can always improve how we communicate.

6. “Numbers Gone Wild: Or, Precision In, Garbage Out” with Mark Chussil of Advanced Competitive Strategies.  Some CI customers will prefer the appearance of quantitative certainty, and it’s up to us to convey the reality and opportunity that comes from uncertainty and possibility.

5. “Right Brain Intelligence for a Left Brain World: New Approaches for Competitive Analysis” with Fred Wergeles.  How do we make intuitive insights relevant to detail-oriented, sensing types?

4. “Insights from the C-Suite – A Frank Discussion” with James Cornell, CMO of Prudential Retirement.  A rare, exciting opportunity to hear from a CI customer!!

3. The Top Takeaways Panel that will conclude the conference in which my fellow program committee members, the conference attendees and I will summarize our most important revelations from the conference sessions.

2. The synthesis of the best of the traditional SCIP conference and the Frost & Sullivan MindXChange to a program that is more than the sum of its parts.

1. The once-yearly opportunity to meet face-to-face with the enthusiastic intellect community of competitive intelligence professionals.  It’s one of my favorite times of the year.

2010 International Annual Conference & Exhibition (pdf)


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